Service Offering 1: Website Optimization
This service is designed for used car dealerships that have an existing website but need a modern, effective platform to drive sales and compete in the digital marketplace.

Client: Used car dealerships with an outdated or non-mobile-friendly website.

The Problem We Solve: Your current website isn't working for you. It's difficult for customers to use on their phones, it's not showing up in search results, and it's failing to generate the leads you need to move your inventory. You're losing potential customers to competitors with a stronger online presence.

Our Solution: We'll perform a complete redesign and optimization of your existing site.

Mobile-First Redesign: We'll create a new, responsive design that looks and functions flawlessly on any device, especially smartphones, where most car shoppers begin their research.

Search Engine Optimization (SEO): We'll optimize your website to rank higher in Google and other search engines for local search terms like "used cars Ottawa" or "car repair Toronto." This increases organic traffic and brings in qualified leads.

Lead Generation Integration: We'll integrate lead capture forms, online chat functionalities, and clear calls-to-action (CTAs) to convert website visitors into valuable sales leads.

Inventory Management System: We'll create a user-friendly system to easily upload, manage, and display your vehicle inventory with high-quality photos and detailed descriptions.

Why this matters: A modern, optimized website is your most valuable sales tool. It's a 24/7 digital showroom that captures leads, showcases your full inventory, and builds trust with potential customers long before they set foot on your lot.

We were happy to offer our ranking services to Car Connect a local Ottawa dealership, as an example in our portfolio.


Service Offering 2: Launch Successful Website
This service is for used car dealerships that are new to the online world and need to establish a professional, high-performing web presence from scratch.

Client: Used car dealerships without a website.

The Problem We Solve: In today's market, your business is invisible to the majority of potential customers without a website. You're missing out on the massive and growing segment of consumers who research and shop for vehicles exclusively online. Your competitors are already engaging these customers, and you're at a significant disadvantage.

Our Solution: We'll build you a professional, custom website from the ground up, designed for maximum sales growth.

Custom Website Design: We'll create a unique and professional website that reflects your brand and highlights your inventory and services.

Mobile-Friendly Platform: The website will be built with a "mobile-first" approach, ensuring an excellent user experience on all devices, as over half of online traffic comes from mobile users.

SEO-Ready Architecture: We'll build the site on a strong technical foundation to ensure it can be easily discovered by search engines, helping you rank for relevant keywords and attract local customers.

Online Inventory and Service Showcase: The site will feature an easy-to-update inventory page and dedicated sections to promote your repair services, financing options, and customer testimonials.

We successfully designed and launched the HuntClubAuto.ca website and are now providing the company with ongoing optimization and support.


Why the Reason for a Website:
Dealership websites and a strong online presence are essential for attracting and retaining customers, enabling consumers to browse vehicles anytime, and driving store visits, which ultimately contributes to sales growth. As the digital landscape evolves, so too must the automotive industry.

According to a Transport Canada study (2024) on the changing landscape of vehicle sales, the shift to online activity is not just a trend but a fundamental change in consumer behavior. The study indicates that "pure online sales in Canada saw rapid growth in the past few years (albeit from a very low base), rising from 2.4% in 2019 to 4.1% in 2022." This shows a clear increase in consumers comfortable with buying vehicles entirely online.

Even more significant is the rise of the hybrid sales approach, where initial research and contact occur online, with the final sale taking place at the dealership. This method "exploded from 29.7% in 2019 to 42.0% in 2022." This highlights that even for customers who prefer an in-person purchase, the online experience is now the critical first step. Canadian dealers forecast that this shift will continue, with online-only sales projected to account for 17.1% of all sales by 2030. Having a professional, lead-generating website is no longer optional—it's essential for future success.